I saw this article today about The Cobert Report.
Stephen Colbert is taking his show on the road. The faux-conservative comic will broadcast "The Colbert Report" from Philadelphia April 14-17, taking 80 staffers with him to cover the crucial Democratic primary.
Colbert's news-skewering program will be calling its coverage "The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-delphia -- the City of Brotherly Crunch!," a nod to Colbert's new partnership with "the first name in electoral snacking."
I love this, this is true sponsorship integration!